.seo-guide{background:#f5f3ee}.seo-guide-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(360px,1.2fr);gap:64px;align-items:start}.seo-guide-copy p{margin:0 0 18px;color:#565664;font-size:17px;line-height:1.75}.seo-links{display:grid;gap:14px}.seo-links a{display:flex;flex-direction:column;gap:7px;padding:24px;border:1px solid var(--line);border-radius:18px;background:#fff;color:inherit;text-decoration:none;transition:transform .2s ease,border-color .2s ease}.seo-links a:hover{transform:translateY(-3px);border-color:var(--blue)}.seo-links small,.blog-kicker{font-size:11px;font-weight:800;letter-spacing:.14em;color:var(--blue)}.seo-links strong{font:800 22px/1.2 Manrope,sans-serif}.seo-links span{color:#656675;font-size:14px}
.blog-body{background:#f8f7f3;color:#171823}.blog-topbar{position:relative;background:rgba(248,247,243,.94)}.blog-topbar .blog-nav{display:flex;align-items:center;gap:26px}.blog-topbar .blog-nav a{color:#292a37;text-decoration:none;font-size:13px;font-weight:700}.blog-shell{max-width:1180px;margin:0 auto;padding:76px 24px 120px}.blog-hero{max-width:900px;padding:40px 0 72px}.blog-hero h1,.article-hero h1{font:800 clamp(45px,7vw,82px)/.98 Manrope,sans-serif;letter-spacing:-.055em;margin:18px 0 24px}.blog-hero p,.article-standfirst{max-width:720px;color:#595a68;font-size:19px;line-height:1.65}.blog-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.blog-card{display:flex;min-height:380px;flex-direction:column;padding:34px;border:1px solid #deddd7;border-radius:24px;background:#fff;color:inherit;text-decoration:none;overflow:hidden;position:relative}.blog-card:before{content:'';width:190px;height:190px;border-radius:50%;position:absolute;right:-60px;top:-55px;background:var(--acid);opacity:.85}.blog-card:nth-child(2):before{background:#5573ff}.blog-card small{position:relative;font-weight:800;letter-spacing:.12em;color:var(--blue)}.blog-card h2{position:relative;font:800 clamp(30px,4vw,48px)/1.05 Manrope,sans-serif;letter-spacing:-.04em;margin:55px 0 18px}.blog-card p{position:relative;color:#5d5e6b;font-size:16px;line-height:1.65}.blog-card span{position:relative;margin-top:auto;color:var(--blue);font-weight:800}.blog-card:hover span{text-decoration:underline}
.article-shell{max-width:850px;margin:0 auto;padding:60px 24px 120px}.breadcrumbs{display:flex;gap:8px;flex-wrap:wrap;font-size:13px;color:#777887;margin-bottom:48px}.breadcrumbs a{color:var(--blue);text-decoration:none}.article-hero{padding-bottom:42px;border-bottom:1px solid #dcdad4}.article-hero h1{font-size:clamp(42px,6vw,72px)}.article-meta{display:flex;gap:18px;flex-wrap:wrap;margin-top:24px;color:#777887;font-size:13px}.article-content{max-width:760px;margin:0 auto}.article-content h2{font:800 clamp(28px,4vw,38px)/1.16 Manrope,sans-serif;letter-spacing:-.035em;margin:72px 0 18px;scroll-margin-top:24px}.article-content h3{font:800 23px/1.3 Manrope,sans-serif;margin:38px 0 12px}.article-content p,.article-content li{font-size:18px;line-height:1.82;color:#4d4f5c}.article-content p{margin:0 0 20px}.article-content ul,.article-content ol{padding-left:25px;margin:18px 0 28px}.article-content li{margin:8px 0}.article-content a{color:var(--blue);font-weight:700;text-underline-offset:3px}.article-content blockquote{margin:32px 0;padding:24px 28px;border-left:4px solid var(--acid);background:#eeece6;border-radius:0 14px 14px 0;font:700 21px/1.5 Manrope,sans-serif}.article-cta{margin:42px 0;padding:28px;border-radius:20px;background:#172238;color:#fff;display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center}.article-cta small{display:block;color:var(--acid);font-weight:800;letter-spacing:.12em;margin-bottom:7px}.article-cta strong{font:800 22px/1.25 Manrope,sans-serif}.article-cta p{color:#d8deeb;font-size:14px;line-height:1.5;margin:7px 0 0}.article-cta a{display:inline-flex;white-space:nowrap;padding:13px 18px;border-radius:10px;background:var(--acid);color:#172238;text-decoration:none}.topic-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 28px;padding-left:22px}.related-posts{margin-top:70px;padding-top:32px;border-top:1px solid #dcdad4}.related-posts h2{margin-top:0}.related-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.related-grid a{display:block;padding:20px;border:1px solid #dcdad4;border-radius:14px;background:#fff;text-decoration:none}.related-grid small{display:block;color:#777887;margin-bottom:7px}.related-grid strong{display:block;color:#171823;line-height:1.35}.article-footer{max-width:850px;margin:0 auto 70px;padding:24px;border-top:1px solid #dcdad4;display:flex;justify-content:space-between;gap:20px;font-size:13px;color:#737480}.article-footer a{color:var(--blue);font-weight:700;text-decoration:none}
@media(max-width:760px){.seo-guide-grid,.blog-grid{grid-template-columns:1fr}.seo-guide-grid{gap:28px}.blog-topbar .blog-nav a:not(:last-child){display:none}.blog-shell{padding-top:36px}.blog-hero{padding-bottom:44px}.blog-card{min-height:330px;padding:26px}.article-shell{padding-top:38px}.breadcrumbs{margin-bottom:30px}.article-content h2{margin-top:54px}.article-content p,.article-content li{font-size:17px}.article-cta{grid-template-columns:1fr}.article-cta a{justify-content:center}.topic-list,.related-grid{grid-template-columns:1fr}.article-footer{flex-direction:column}}
.blog-topbar .blog-nav a.small-button{color:#fff;background:var(--ink);padding:12px 18px}.blog-topbar .blog-nav a.small-button:hover{background:var(--blue)}